LEWIS Pulse

When VMware entered the public cloud market at VMWorld in late 2009, they turned to LEWIS Pulse for a social media strategy to foster early developer adoption and attract service provider partners. LEWIS Pulse created social media campaigns that extended on VMware’s market leadership in virtualization.

For its major annual customer conference, Progress Software turned to LEWIS Pulse. LEWIS Pulse set up a social media center, ran a social photo contest, put live information online about former New York Mayor Rudy Giuliani’s keynote speech, and published a steady stream of unique videos to YouTube.

McAfee and Intel wanted the 2011 Intel Developer Forum conference to be the big coming out party following Intel’s acquisition of McAfee. LEWIS Pulse created a social media strategy and programs to highlight how McAfee partners closely with Intel to increase awareness of their joint DeepSAFE Technology offering.

At McAfee’s premier annual customer and partner event, LEWIS Pulse created and executed social media programs to highlight the partner summit and show concrete examples of the combined McAfee and Intel value proposition for customers.

The SAP Open is the second oldest men’s professional tennis tournament in the United States. LEWIS Pulse created a brand awareness and tickets sales campaign that included a new Twitter feed, fan engagement programs, live reporting onsite, player video interviews and pictures, a fan giveaway promotion of Andy Roddick’s tennis racket.

Appcelerator, the leading mobile cloud platform for native mobile, desktop, and tablet applications using web technologies, turned to LEWIS Pulse to manage the launch of Titanium with a strategy that used both traditional PR and social media tactics.

To launch NEA-funded Tintri, LEWIS Pulse created an integrated social media (CEO video, blogs, Twitter) and traditional media campaign. The goal was to introduce a new and better way to store VMs to an industry dominated by EMC and NetApp and drive sales leads as well as awareness of a new company and technology.

When Cisco needed to reach the ISV developer community for their largest router line, they turned to LEWIS Pulse. More than 1,000 developers around the world created applications in a social media contest – dramatically raising the visibility of the AXP development platform for Cisco’s ISR router line.

$3 billion global brand uses social media to move into new market for video collaboration and social network collaboration. LEWIS Pulse worked with the Polycom global public relations team on a social strategy across Twitter, Facebook, YouTube and events. Polycom’s CEO publicly thanked the social community on YouTube.

SAP wanted to revamp its flagship annual conferences in the U.S. and Germany with a big social media push in 2010. LEWIS Pulse created campaigns to promote Sapphire Now and engage with online communities early through Twitter, Facebook and blogs, and pioneered using employee social ambassadors and industry influencers as content creators on the show floor.

At VMWorld 2011, VMware’s biggest annual conference for customers and partners, the vCloud and SP teams wanted to promote the benefits of their programs. vCloud focused on ROI for successful customers such as Ducati, NYSE, Revlon and Southwest Airlines while SP promoted its top service provider partners such as Verizon on the VMworld show floor.

LEWIS Pulse used social media to spearhead the perception campaign for the enterprise side of McAfee’s security solutions. McAfee’s social influencer campaign for security experts involved a new Twitter feed, business blog,  online chats, meet-ups and video.  During the campaign Intel acquired McAfee for close to $8 billion.

VMware aimed to make a big splash in the mobile market with a social media campaign at the industry’s premier annual event in Barcelona, Mobile World Congress (MWC). LEWIS Pulse created a campaign to focus on Mobile Virtualization Platform partners such as LG and created a microsite plus new channels on Twitter and Facebook for service providers.

LEWIS Pulse launched SP social media channels originally at Mobile World conference event to target service provider partners in mobile. The event was so successful that VMware turned to Pulse for an on-going campaign promoting all classes of service providers in all the markets it served, including VSPP (more than 40,000 virtualization and cloud providers). Pulse also trained partners to market themselves via social media.

With a new executive team and CEO, Revolution Computing hired LEWIS Pulse to re-launch the company as Revolution Analytics to accelerate the adoption of R, a data analytics programming language. The goal was to raise awareness of the new team’s product roadmap, increase visibility of R with business audiences and increase sales.

To launch Cloudera, LEWIS Pulse created an integrated social media (CEO video, screencast, Twitter outreach) and traditional media campaign. The goal was to educate business decision makers on the power of Apache Hadoop and to accelerate the adoption of Cloudera by developers.

LEWIS Pulse has worked with Imperva, a global leader in business application and database security, through its successful IPO in the fall of 2011. At the start, LEWIS Pulse recommended that the company’s unique research center drive awareness. The first campaign focused on research into the largest theft of passwords ever disclosed.

SAP came to LEWIS Pulse to create positive buzz around their Business Objects Crystal Server product line. LEWIS Pulse developed a six month campaign that involved SAP’s top five social media influencers from the community that included calls to action that attracted prospects into product sales funnels.The ROI achieved equivalency to online advertising.

When Google launched its first I/O Conference for developers, they wanted to communicate a “big idea” that software was going to be developed in the open cloud and run on clients in a browser. LEWIS Pulse created a social media campaign targeting key individual developers, web application influencers, bloggers and online developer publications.

LEWIS Pulse managed the social media launch of Borderless Networks, a network architecture and awareness campaign.  LEWIS Pulse launched Cisco’s Twitter feed to reach a technical audience, promoted YouTube videos, managed Cisco blogs, online interaction and orchestrated the social media promotion across the company.